Bird's Eye Viewpoint offers a fresh perspective from the inside out. Get a behind-the-scenes look at the people, progress and passion driving the poultry industry forward. From industry insights to staff stories across USPOULTRY's communications, environmental, education, regulatory, HR & safety, research, IT and membership teams - this is your all-access perch to see what's hatching in our world.

Denise Heard

Denise Heard

Jul 31, 2025 - 5 min read

Highlighting the 2025 Board Research Initiative Funded Projects

Three new and innovative research projects have been approved for funding.

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Paul Bredwell

Paul Bredwell

Jul 25, 2025 - 10 min read

Communicating Sustainability Through Action

Now more than ever, we must clearly demonstrate the poultry and egg industry’s commitment to thoroughly treating wastewater from our facilities.

This blog entry includes a YouTube video.

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