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The U.S. Poultry & Egg Association joins with other industry groups
to help position poultry and eggs as excellent,
economical sources of protein. Select one of these links to learn
more about our cooperative efforts with the National
Chicken Council, the National Turkey Federation
or the American Egg Board. USPOULTRY also works
with organizations like the Georgia Egg Commission to promote awareness
and consumption of eggs. To hear the latest commercial in English
or Spanish, select one of the links. English
- Spanish These links will open and
begin to play automatically in Windows Media Player. To download the
latest version of Windows Media Player for free, go to here.
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What's
Breakfast Without Eggs?
The American
Egg Board funds and carries out programs
that are designed to increase the market
for eggs, egg products, and spent fowl
products. Its mission revolves around
promotion, research, and education. During
2002, the U.S. Poultry & Egg Association
worked closely with AEB on the National
Check-Off Program. The two associations
also won an award from Electronic Color
Editorial Services for a record-breaking
May Is Egg Month publicity feature.  |
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USPOULTRY and NCC Spread
the Word About Chicken
In
May 2006, the U.S. Poultry & Egg
Association and the National Chicken
Council hosted approximately 70 of the
nation's top food journalists at a Food
Media Seminar in Philadelphia, Pa. The
goal of the program is to put the spotlight
on chicken in fine dining.
USPOULTRY and NCC's popular Web site, eatchicken.com,
has been redesigned to be more compact, easier to navigate, and
more useful to consumers. USPOULTRY hosts the NCC Web site www.nationalchickencouncil.com.
The site serves as a resource for journalists covering the poultry
industry. |
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National Chicken Cooking Contest, sponsored
by USPOULTRY and NCC, is the nation's oldest
continually running consumer cooking competition.
The first prize is $100,000. Runner-up
prizes totaling $18,000 also will be awarded.
A finalist from each state and the District
of Columbia receive an expense-paid trip
to the competition. The 2005 event will
be held May 13 in Charlotte, N.C. The entry
deadline is Oct. 15, 2004. Go here for
more information.
Each state finalist's
recipe in the biannual event is included
in The Chicken Cookbook, which is available
for $2.95. Send a check or money order
with your name and address to: Chicken
Cookbook, Department NCC, Box 307, Coventry,
CT 06238.
The two groups also promote September
is National Chicken Month. |
2003 Winner |
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Chicken News
Chicken: Consumers Guide to Buying, Preparing,
Storing, Serving and Enjoying is a free 12-page brochure
that provides a quick summary on chicken. It is offered by
the National
Chicken Council and the U.S. Poultry & Egg Association. The
brochure includes nutritional statistics, buying and storing guidelines,
and important food safety information. Send a self-addressed, stamped
business-size envelope to: Chicken Nutrition Brochure, NCC, 1015
15th St. N.W., Suite 930, Washington, D.C. 20005. |
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USPOULTRY
and NTF Are Wild About Turkey
 The
U.S. Poultry & Egg Association and the National Turkey Federation
co-sponsor foodservice marketing programs to build the awareness
of turkey in the commercial foodservice market. The 2002 campaign
built on the previous year's success, focusing on driving traffic
to the eatturkey.com Web site. More than 353,000 visitors logged
onto the site, up 23 percent from the previous year.
The federation also launched a pilot retail marketing program
in 2002. The campaign, entitled "Give Turkey a Turn," was
designed to overcome the number-one reason consumers don't eat
turkey: they simply don't think of it as a year-round dinner entree.
The campaign consisted of advertising, promotions, and public relations
efforts in three cities: Charlotte, N.C.; Columbus, Ohio;
and Sacramento, Calif.
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